BTOB Signs with Japanese Agency, Plans November Debut

BTOB, who came back this week with “You’re So Fly,” has signed with a Japanese agency and plans on large scale promotions.

The group has received love calls from Japanese agencies since debut, and has finally crafted a plan to enter the Japanese market. With their robust singing ability and powerful performances, their ability to pull of the full spectrum of genres from ballads to dance tracks is exactly why their fandom is spread all throughout Asia, and from this they plan to receive full love and support after their unprecedented signing with Japanese agency Kiss Entertainment.

Among the recent burst of K-pop groups receiving huge contracts from Japanese agencies, BTOB’s unparalleled involvement in the center of this phenomenon confirms their potential in the market. BTOB’s debut into the Japanese market has already been planned, and the promotion plan for it is well thought out.

A representative from Kiss Entertainment reported, “BTOB’s two hour performance will be easily welcomed; their flawless stage performance skills, overflowing energy, and friendly characters are sure to receive a lot of love from the Japanese market.”

On October 1st, BTOB opened ‘Melody Japan’ on their fansite and various fanclubs, confirmed their attendance for broadcast activities and performances. As their list of activities continues to unfold, they continue to seem as if they will be at the forefront of the next wave of Hallyu stars in Japan.

In July, BTOB performed a solo tour in Osaka and Tokyo for a total of four concerts in front of 8,000 screaming fans. Their impressive performance backed up their “Performance Idols” nickname, and the fansites that gathered data from those concerts shared the proof of it with their worldwide following.

BTOB’s “You’re So Fly” from their recent 5th mini album was released today in Korea and the comeback was rewarded with first place on the Hanteo Charts. In addition, this comeback was sponsored by global cosmetic brand Tony Moly. Fans who purchase the album will receive a free Tony Moly tint sample as a mutually beneficial marketing strategy.

BTOB’s comeback song “You’re So Fly” is to be followed by a Japanese single release in Japan sometime in November.


Source: Sports Chosen

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