EXO-M’s Lay to Promote Independently in China

SM Entertainment has announced that they will be taking a localized management approach with EXO-M member Lay.

On March 8, an SM representative stated, “EXO-M member Lay is currently proceeding with promotions in China, taking a ‘workshop’ approach as one part of a diverse localization strategy.”

The representative clarified that this “workshop” approach includes developing professional skills and implementing ideas on a trial basis for research and review.

SM plans to send a separate, dedicated team to China with Lay to implement this “workshop” method.

The SM representative further stated, “At the end of March, ‘Lay’s Workshop’ was established. It will operate within the framework of [Lay’s] exclusive contract with SM. Lay’s activities with EXO will continue as planned, and his individual activities will proceed via the workshop method.”

The workshop seems to be a measure of preventing the “cultural maladjustment” that resulted in EXO members Kris and Luhan’s departure from the group.

Lay himself stated, “I hope that in compliance with the establishment of the workshop my spirit will be guided. I am hopeful that the agency’s growth and the exchange of Korean and Chinese culture with promote growth and development.”

 

Source: NewsIs

Image courtesy of S.M. Entertainment
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