EXCLUSIVE: Illionaire Crew Slays Crowd at NYC 11:11 Show

By Hannah Waitt
moonROK Founder & Editor-in-cheif

On the night of September 5th, 2014, Times Square was busy with the usual hustle-and-bustle of tourists wandering around and taking pictures. In addition to the tourists, you could also see the tail end of a long line of people. Follow the line, and you would see that it consisted of hundreds of people and wound around nearly three blocks to the entrance of B.B. King Blues Club, the venue for the Illionaire 11:11 NYC show.

Once inside the venue, the energy of the crowd was palpable. Though the concert started an hour and a half late, the delay seemed to only heighten the excitement of New York fans waiting to see hip-hop labelmates Beenzino, The Quiett, and Dok2 perform. After a basic opening set by the resident DJ, Heesun Lee, female Asian-American rapper, took the stage as the opening act. With heavy beats and and equally heavy lyrics, Lee was certainly an effective opener, hyping up the crowd for the headlining Illionaire trio.

When the Illionaire boys made their way on stage, you could barely hear them for the roar of the crowd. Beenzino, Dok2, and The Quiett moved seamlessly throughout their set, remaining on stage as a three-member unit the entire time as each rapper took turns performing their singles with the assistance of their Illionaire labelmates. The three rappers absolutely hypnotized the crowd, which seemed to know every word of every song, and happily and loudly obliged when the rappers would perform call-and-answer routines on their hit songs. In fact the crowd was so into it that you can almost see the energy (or the musk from several hundred bodies pressed up against the stage, whatever you want to call it really) hanging about in the air.

For the two hours that they were there, the crowd was undeniably in the palms of Beenzino, Dok2, and The Quiett’s hands. They executed their songs flawlessly, they involved the audience in the music, and their presence and teamwork on stage was so organic that it felt almost as if hardly any effort had to go into their polished, professional performance. In turn, that effortlessness projected an air of inherent artistry and natural chemistry that cannot be manufactured by a corporation.

The Illionaire 11:11 show is by far the best Korean hip-hop show I have attended so far in the city, and I am looking forward to seeing which acts will come to NYC to top this Illionaire performance in the future.

If you didn’t get to attend the event in NYC last weekend, relive it through our press pics! Below are just a few of our favorites, check out the full album on the moonROK Facebook Page.



All images property of moonROK
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