2NE1’s leader CL has officially signed to one of North America’s top music production companies, Scooter Braun, and plans to enter the American market.
On the 1st, Scooter Braun confirmed what had only been talk by posting a welcome image to their official website. A photo of CL was uploaded with the caption, “Welcome to the SB Projects family, CL!” congratulating her on her upcoming North American venture. CL will be joining Ariana Grande at the forefront of Scooter Braun’s 2015 line-up.
Scooter Braun is credited with both discovering pop star Justin Bieber and helping Psy with his North American promotions. He is said to be a rare breed of music business tycoon that flaunts both natural music talent and an animalistic approach to his business deals.
A representative of YG Entertainment had told news outlets some time ago that, “CL has plans of making her debut in the American market some time next year, but since she has many close connections in the industry, it is still unclear who she will end up signing with.”
CL’s advancement into the American music market didn’t come as a surprise to anyone. Her proficiency and composition endeavors have helped her rise on the American Billboard charts as well as other charts overseas. She has also already been receiving love calls for her high fashion modeling capabilities.
YG Entertainment’s president, Yang Hyunsuk, amped up the excitement for CL’s debut by saying, “This is just the beginning for 2NE1. Their comeback album will include songs written both by CL and other featuring artists that were invited to help make this upcoming five year anniversary album a monument to 2NE1’s accomplishments thus far.”
2NE1’s achievements on the Billboard 200 charts for the Crush album and CL’s collaboration with Skrillex making it to the top ten of the same chart are further proof of this group’s potential in the global market.
Tags: 2NE1 American CL Scooter Braun